Our passion

Vogelaar has many partners at home and abroad. In the Netherlands we work closely with around 150 fruit growers mainly based in Zeeland and the Betuwe region. Together they produce 100 million kilos of apples and pears in orchards extending to approximately 2500 hectares. Thanks to the short communication lines with our growers we can rapidly respond to the latest market dynamics and extra demand. In the northern hemisphere’s growing season we often work with growers in Belgium, France and Italy, while during the growing season in the southern hemisphere we work with growers in New Zealand, Chili and South Africa. Our network also includes a number of organic growers. 

A special pre-ripening process means we can also supply ready-to-eat fruit. If required we can ensure the entire supply chain is cooled from source to the point of delivery. 

At Vogelaar Vredehof, we partner tradition and innovation. The extensive range of modern machines enables the desired sorting by size, color and quality - both externally and internally. Packaging is planned shortly before delivery for guaranteed freshness.

We provide a wide variety of packaging options such as:
- Foodtainers/trays 
- Bags/sacks
- Punnets
- Buckets
- Loose
- Displaybox                       

Our own fleet of vehicles transports the graded and packed fruit to national and international destinations. All our drivers are trained on a yearly basis to keep the quality level of our transport as high as possible

Marketing forms the foundation for good sales. Vogelaar Vredehof supports its customers in the process of making the right choices and positioning the category by providing analysis, planning and implementation services. Product management and packaging play a crucial role in this respect. Key here are constant innovation, communication, continuing to surprise and greater sustainability. For many years, Vogelaar Vredehof has been the dedicated Service Provider for a leading supermarket chain in the Netherlands.